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Blog

SaaS Transition Strategy: Step-by-Step

As reported in the latest Monetization Monitor, the majority of software suppliers are continuing to plan for a SaaS transition, with 59% set to increase SaaS deployments by 2024. Although on-premises applications are largely expected to enjoy a long-tail of profitability, there’s a general notion that ‘everyone wants to be a SaaS company’, and organizations have either already shifted focus or are currently planning their move, with hybrid models on the horizon. As remote working becomes more prevalent, server-based software typically lacks the flexibility customers need, creating an existent

Blog

How to Price Software Licensing

The eternal issue of how to price software licensing weighs heavy on product teams around the world. In fact, the 2022 Monetization Monitor revealed only 32% of software suppliers believe their pricing is “totally aligned” to value, highlighting the extent of this pivotal challenge. The risk is obvious: If your customers and prospects don’t see value for money, the success of your business hangs in the balance, so it’s crucial to constantly review feedback, analyze data, monitor the market, and make every attempt to ensure the price is right. Fortunately, you can remove the guesswork from prod

Blog

SaaS Use Rights: IAM vs. Entitlement Management

When thinking about SaaS use rights, a good analogy is to consider how membership programs work at your local fitness center. You scan your card at the front desk and, depending on the package you’ve paid for, you’re granted access to the facilities and classes your membership allows. At the silver level, you’ll get unlimited use of certain machines, but restrictions will be imposed on pool access, for example – incurring additional fees each time you swim. However, those on the platinum package can access all areas at no extra cost. This is akin to how SaaS products generally work,…

Blog

Software Entitlement Management Guide

IDC has published a new report on the issues surrounding software entitlement management and how suppliers can improve processes with a centralized solution. As product lines grow and licensing models evolve, suppliers frequently struggle to maintain multiple, complex, and often manual approaches to customer entitlements – causing delays in delivery and revenue recognition, resulting in unhappy users and flawed finances. When evaluating your approach to software entitlement management, ask yourself: Does your current system enable standardized automation for all products? Do you have insights

Blog

The Future of Product Usage Data

How much attention do you pay to product usage data? The benefits and best practices are common knowledge by now – we all likely know the potential wealth of information contained within software usage analytics – but how much time do you commit to reviewing and learning from the insights at your fingertips? When hit with never-ending questions about feature development, roadmaps, and bug fixes, it’s easy to skip the routine of stepping back and studying customer behavior data.

Blog

The State of Software License Enforcement

Frost & Sullivan analysts have published a new study into the changing landscape of software license enforcement, and how solution providers are helping software producers adapt to increased demand for SaaS deployments and intelligent devices. The software enforcement market is forecast to more than double over the next six years, as software suppliers transition from homegrown licensing to specialist third-party integrations that can improve entitlement management and monetization strategies. The following have been identified as key drivers in the rise of software license enforcement: H

Blog

Product Monetization Strategy: Your Forecast for the Future

If you’re responsible for developing a product monetization strategy, Revenera’s Monetization Monitor should be essential reading. The annual report based on our survey of global software suppliers is packed full of insights into how they are evolving business models, pricing plans, and deployment options to meet customer expectations and stay competitive in today’s market. The first report in the 2022 series focuses on Monetization Models and Strategies, and results indicate the trend toward SaaS offerings and subscription-based licensing continues to grow as publishers transition with hybrid