SOFTWARE MONETIZATION Industries
Network Equipment Providers
Business Models Under Pressure
Physical to Digital Transformation
The move to software business models is enabling network equipment providers to automate and optimize the delivery of new functionality and capacity while simplifying hardware and reducing manufacturing costs.
Revenera’s software monetization platform makes entitlement management more transparent and eases the implementation of new pricing models (e.g., capacity, concurrency and consumption).
CHALLENGE
Network equipment providers’ core business model is under pressure due to a combination of business and technology trends that make maintaining status quo a luxury few can afford.
Technology trends impacting network providers include:
- Increasing software intellectual property (IP) in physical products.
- Mainstreaming of virtualization technology.
- The ability to decouple software from hardware.
- An increasing desire for service providers and enterprises to transition from using custom hardware to generic, commercial off the shelf (COTS) hardware powered by software.
Network Function Virtualization and Software Defined Network are two of the more dramatic technology shifts impacting network equipment providers.
Business trends impacting network providers include:
- Pressures from service provider and enterprise customer segments to reduce costs.
- Demand for flexible buying and consumption models that involve a combination of capital and operating expenses (Capex and Opex).
- The advent of smaller, nimbler competitors that are looking to capitalize on the technology trends to leapfrog incumbents.
HOW WE HELP
A successful response to these challenges is dependent on the competitive position of the network equipment provider - their product strength, domain expertise, breadth of product portfolio, relationship with customers and channel partners and the ability to provide an integrated solution.
That said, the five considerations outlined below are fundamental to the way network equipment providers need to adapt to stay competitive and be profitable. And it’s in these core areas that Revenera excels:
- Managing Business Model Complexity
- Developing Software Pricing Strategies and Capabilities
- Capitalizing on Software Maintenance
- Orchestrating the Physical and Digital Supply Chain
- Protecting Software IP
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Resources
eBook
Implement Credit-Based Software Monetization Models
Get the guides, frameworks, and practical advice you need to build a modern monetization strategy that scales as customer usage evolves.
Webinar
From Hardware Products to Software-Enabled Value: Lessons from Shure
Thursday, July 30
In this customer-led webinar, Shure shares perspective from its journey toward software-enabled offerings. The conversation explores what changes when a traditionally hardware-centered business adds more software into the customer experience
eBook
The Product Leader’s Guide to Consumption-Based Monetization
This guide outlines how to build a strategy that shifts focus from being about who’s using your software to how it’s being used, creating a pricing model that works for both customers and producers.
Webinar
Unlocking Software-Defined Value in Hardware
August 19 & August 20
What happens when a hardware leader starts thinking like a software company? Register now to learn how leading hardware manufacturers are transforming their products, operations, and business models through software-defined value.
Webinar
The Data-Driven Path to Consumption-Based Pricing
September 23 & 24
Don't miss the opportunity to learn how leading software companies are using data-driven strategies to align pricing with customer value, maximize revenue, and stay ahead of market change. Register now to secure your spot.
In-person Event
Revenera Connect 2026: India
Tuesday, October 6, 2026
Join Revenera customers and product experts in Bangalore for Revenera Connect, an in-person customer event on October 6, 2026, at the Revenera office from 12:00 pm to 3:30 pm.
Blog
Revenue Analytics: Don’t Miss the Signals That Drive ARR Growth
Blog
Beyond Good, Better, Best: Why Intelligent Device Manufacturers Need a New Monetization Playbook
Blog
Why “Stupid” Software Pricing Models Are Driving Churn in the AI Era
Want to learn more?
See how Revenera's Software Monetization platform can help you take products to market fast, unlock the value of your IP and accelerate revenue growth.