SOFTWARE MONETIZATION Industries
Network Equipment Providers
Business Models Under Pressure
Physical to Digital Transformation
The move to software business models is enabling network equipment providers to automate and optimize the delivery of new functionality and capacity while simplifying hardware and reducing manufacturing costs.
Revenera’s software monetization platform makes entitlement management more transparent and eases the implementation of new pricing models (e.g., capacity, concurrency and consumption).
CHALLENGE
Network equipment providers’ core business model is under pressure due to a combination of business and technology trends that make maintaining status quo a luxury few can afford.
Technology trends impacting network providers include:
- Increasing software intellectual property (IP) in physical products.
- Mainstreaming of virtualization technology.
- The ability to decouple software from hardware.
- An increasing desire for service providers and enterprises to transition from using custom hardware to generic, commercial off the shelf (COTS) hardware powered by software.
Network Function Virtualization and Software Defined Network are two of the more dramatic technology shifts impacting network equipment providers.
Business trends impacting network providers include:
- Pressures from service provider and enterprise customer segments to reduce costs.
- Demand for flexible buying and consumption models that involve a combination of capital and operating expenses (Capex and Opex).
- The advent of smaller, nimbler competitors that are looking to capitalize on the technology trends to leapfrog incumbents.
HOW WE HELP
A successful response to these challenges is dependent on the competitive position of the network equipment provider - their product strength, domain expertise, breadth of product portfolio, relationship with customers and channel partners and the ability to provide an integrated solution.
That said, the five considerations outlined below are fundamental to the way network equipment providers need to adapt to stay competitive and be profitable. And it’s in these core areas that Revenera excels:
- Managing Business Model Complexity
- Developing Software Pricing Strategies and Capabilities
- Capitalizing on Software Maintenance
- Orchestrating the Physical and Digital Supply Chain
- Protecting Software IP
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Resources
Webinar
Beyond Good/Better/Best: Monetizing Intelligent Devices with Subscriptions, Usage, and AI
Tuesday, June 30, 2026
In this session, Simon-Kucher’s Philip Daus will outline how to make practical decisions about packaging and pricing as monetization models evolve.
Webinar
From Hardware Products to Software-Enabled Value: Lessons from Shure
Wednesday, July 15
In this customer-led webinar, Shure shares perspective from its journey toward software-enabled offerings. The conversation explores what changes when a traditionally hardware-centered business adds more software into the customer experience
In-person Event
Revenera Connect 2026: India
Tuesday, October 6, 2026
Join Revenera customers and product experts in Bangalore for Revenera Connect, an in-person customer event on October 6, 2026, at the Revenera office from 12:00 pm to 3:30 pm.
Online Event
Software Monetization User Group
October 27, 28 & 29
Join fellow Revenera customers and experts for practical guidance on evolving your monetization strategy in a changing market. Whether you’re evaluating new monetization models, expanding software-driven offerings, or looking to get more value from your usage data, User Group will give you practical ideas, peer insight, and a clearer path forward.
Webinar
6 Steps to Launching Usage-Based Pricing for SaaS and AI
In this webinar, Nicole Segerer, General Manager at Revenera, will share this practical 6-step framework for launching usage-based pricing in SaaS, AI, and even on-premises products.
Report
AI Monetization, Done Right: A Practical Guide for Product and Pricing Leaders
This guide outlines how product and pricing leaders can achieve sustainable AI profitability by aligning pricing, usage, and cost structures.
Blog
Why Most AI Pricing Will (Eventually) Be Prepaid
Blog
Software Monetization Strategy: The C-Suite Priorities You Can’t Ignore
Infographic
6 Steps to Consumption-Based Pricing Success
This infographic outlines a step-by-step approach to introducing consumption-based monetization to your business.
Want to learn more?
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