SOFTWARE MONETIZATION Industries
Network Equipment Providers
Business Models Under Pressure
Physical to Digital Transformation
The move to software business models is enabling network equipment providers to automate and optimize the delivery of new functionality and capacity while simplifying hardware and reducing manufacturing costs.
Revenera’s software monetization platform makes entitlement management more transparent and eases the implementation of new pricing models (e.g., capacity, concurrency and consumption).
CHALLENGE
Network equipment providers’ core business model is under pressure due to a combination of business and technology trends that make maintaining status quo a luxury few can afford.
Technology trends impacting network providers include:
- Increasing software intellectual property (IP) in physical products.
- Mainstreaming of virtualization technology.
- The ability to decouple software from hardware.
- An increasing desire for service providers and enterprises to transition from using custom hardware to generic, commercial off the shelf (COTS) hardware powered by software.
Network Function Virtualization and Software Defined Network are two of the more dramatic technology shifts impacting network equipment providers.
Business trends impacting network providers include:
- Pressures from service provider and enterprise customer segments to reduce costs.
- Demand for flexible buying and consumption models that involve a combination of capital and operating expenses (Capex and Opex).
- The advent of smaller, nimbler competitors that are looking to capitalize on the technology trends to leapfrog incumbents.
HOW WE HELP
A successful response to these challenges is dependent on the competitive position of the network equipment provider - their product strength, domain expertise, breadth of product portfolio, relationship with customers and channel partners and the ability to provide an integrated solution.
That said, the five considerations outlined below are fundamental to the way network equipment providers need to adapt to stay competitive and be profitable. And it’s in these core areas that Revenera excels:
- Managing Business Model Complexity
- Developing Software Pricing Strategies and Capabilities
- Capitalizing on Software Maintenance
- Orchestrating the Physical and Digital Supply Chain
- Protecting Software IP
RELATED PRODUCTS
IoT Monetization Platform
The Internet of Things has changed the way business is done. Value is shifting from hardware to software. Connectivity enables continuous delivery of new features and updates. The customer relationship changes, and so does monetization.
Code Insight
Empower your organization to manage open source software (OSS) and third-party components. Code Insight helps development, legal and security teams to reduce open source security risk and manage license compliance with an end-to-end system.
Resources
Webinar
Launch Better Products by Aligning Product, Pricing, and Go-to-Market
Wednesday, November 11
Register now to hear Shinie Shaw, VP of Product Operations at Flexera, share how cross-functional alignment across product, pricing, GTM, finance, and operations can reduce launch friction, improve customer experience, and better adoption
Webinar
Mastering AI Pricing and Monetization Strategies
Wednesday, November 18
Join Revenera experts to discover how to build a flexible, data-driven AI monetization strategy that supports growth while protecting profitability.
Industry Report
Monetization Monitor: Software and AI Pricing Models and Strategies 2027
Based on insights from 415 product and business leaders at global technology companies, this report reveals how the Quiet Majority are taking a measured approach to consumption-based pricing and prioritizing cost predictability for customers.
Webinar
Stop Monetization Chaos: New Requirements to Win in the AI Economy
Join IDC Senior Research Director, Tiffany McCormick and Revenera VP of Product Management, Paul Bland as they explore why monetization decisions have become too important, too frequent, and too financially consequential to remain a collection of disconnected activities.
Webinar
The Data-Driven Path to Consumption-Based Pricing
Don't miss the opportunity to learn how leading software companies are using data-driven strategies to align pricing with customer value, maximize revenue, and stay ahead of market change. Register now to secure your spot.
Webinar
Breaking Through Monetization Bottlenecks: The Revenue Playbook for Technology Manufacturers
View now to learn how leading technology manufacturers are building modern revenue engines that support subscriptions, usage-based models, AI-powered offerings, and recurring revenue.
Blog
Turning Software Compliance Data into Revenue Growth
Blog
Software Trial License Strategies for the AI Era
Blog
7 SaaS KPIs You Can’t Afford to Ignore
Want to learn more?
See how Revenera's Software Monetization Platform can help you take products to market fast, unlock the value of your IP and accelerate revenue growth.