X Marks the Spot: Following Pirates to New Software License Revenue

Each year, Google’s annual “Frightgeist” survey ranks the most popular Halloween costumes by search traffic. Sitting squarely among the top 20 this year were many traditional garbs, with Pirate in the number 16 spot. As a product marketing professional focused on software monetization and usage analytics, I often wonder how creative (and in my geeky opinion, hilarious) it would be to try a different take on the traditional pirate costume and wear…

November 5, 2020 Michael Goff

Is Delivering On-Premise Software Becoming a Challenge? Take Some Cues From Domino’s.

Domino’s Delivers While the pandemic has been especially hard on restaurants (where I live in Massachusetts, the estimate is that 1/5 have shuttered permanently because of business slowdowns), one restaurant chain actually managed to grow sales by 16% according to the Wall Street Journal: Domino’s. That said, Domino’s may not want you to categorize it as a restaurant. For more than a decade now, it has been busy remaking and resurrecting itself a…

October 8, 2020 Michael Goff