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"Revenera released the Revenera Monetization Monitor: Software Monetization Models and Strategies 2023 report. This report is part of an annual series in its fifth year. It provides product executives at software, intelligent device, and IoT companies with benchmarks about digital business models and trends related to hybrid approaches to monetization and deployment models.”

Revenera’s Alex Rybak addresses the steps required for secure management of open source software when a particular program has reached end-of-life/end-of-support (EOL/EOS).

Elastic licensing is a software monetization model that provides licensing-as-a-service (LaaS), combining subscription-based access to a set number of entitlements alongside the ability to expand capacity when needed, ensuring supply always meets demand. Revenera’s Ravi Trivedi discusses how this approach can optimize the needs of customers and suppliers alike.

Revenera's Alex Rybak explains why an organization-wide understanding of and use of SBOMs is essential and why cooperation across product management, product development, and security teams is paramount. 

Today, cybersecurity initiatives face powerful and potentially disruptive forces. Big data, artificial intelligence and machine learning (AI/ML) and large language models (like ChatGPT) are top of mind. Some of these technologies may be used to attack software, with the goal of determining where vulnerabilities exist. Yet these technologies may also be part of the solution, making all security professionals reassess application security. Flexera and Revenera CIO/CISO Conal Gallagher explores best practices.

With the embrace of IoT and intelligent devices comes the need to change approaches to monetizing those devices. Capturing the potential recurring revenue for the software associated with those devices requires appropriate new business models that support device manufacturers, software suppliers, and users. Victor DeMarines, Revenera’s vice president of software monetization product management, provides 5 action items for boosting business through recurring software revenue.

Securing the software supply chain requires understanding the rapidly-evolving developments in supply chain management. Alex Rybak, senior director of product management at Revenera, details how software suppliers can keep up.

Entitlement management helps software product managers deliver value to their customers. Revenera’s Victor DeMarines details how entitlement management supports data-driven decisions,  illustrates who is using software and in what capacity, and helps drive effective product management.

Creating and managing a software bill of materials (SBOM) can be a straightforward process, even in today’s increasingly complex computing environments and in light of the National Cybersecurity Strategy. Alex Rybak,   senior director of product management at Revenera, details how.

Technology companies and software vendors must prove the value of their software to drive annual recurring revenue (ARR) and strengthen customer retention initiatives. Nicole Segerer, SVP and general manager of Revenera, details how to do so by creating an effective path to SaaS and subscription, guiding customers through change, and preventing customer churn.

Managing open source software doesn’t need to be painful. Just as with health, a preventive care approach can help strengthen the program overall and avoid emergencies. Alex Rybak, senior director of product management at Revenera, provides questions that software companies can answer to check the health of their programs. 

Among the top vulnerability scanning trends is adoption of the software bill of materials (SBOM). “The move toward automated, formally structured, machine-readable SBOMs is clear,” said Alex Rybak, senior director of product management, Revenera. “More and more software companies expect SBOMs to include all third-party, including open-source and commercial, software that’s used in their applications. An SBOM that provides a single, actionable view is essential, so that when a vulnerability is detected, the supplier can quickly assess the impact to their portfolio of applications and expedite remediation plans.”

Too frequently, software suppliers play a guessing game when it comes to measuring critical numbers, such as entitlements, paid users, pirates, rates of overuse, or revenue loss. Vic DeMarines, Revenera’s vice president, software monetization product management, writes about how software suppliers can gain accurate metrics, then make business decisions accordingly. 

Today's software customers have varied requirements about how that software is deployed and how they pay for it. So how can software companies provide high-value offerings that support customer retention? As software suppliers offer a mix of monetization and deployment models, they need clarity into how their products are being used. BetaNews spoke to Vic DeMarines, vice president, software monetization product management, at Revenera for insights into current trends and best practices in software monetization.

Revenera’s Michael Goff, principal, product marketing, addresses ways in which software suppliers work to solidify customer satisfaction and retention, while helping strengthen revenue recognition. These goals require an effective strategy that considers both software monetization (how the customer pays for the software) and software deployment (how the software is delivered to customers), with clear and actionable insights about both.

Scott Niemann, director of product management at Revenera, looks at the practical ways in which software suppliers can streamline and strengthen the move to SaaS deployment for their software products. He offers best practices for product managers: understand entitlements, support the full sales cycle, and rely on a central monetization strategy. 

"Software companies are undergoing a seismic shift in how they monetize and deploy products. Nearly two-thirds (59%) expect to deploy more software-as-a-service (SaaS) models; and 54% expect to increase subscription pricing models. Concurrently, perpetual licensing and on-premises deployments are growing much more slowly. Still, the increase in all deployment models reflects the hybrid nature of contemporary approaches."

Conal Gallagher, CIO of Flexera and Revenera, sheds light on how common security misconceptions—such as about a company’s place in the software supply chain—can complicate efforts to guard against vulnerabilities. He illustrates how a software bill of materials (SBOM) can provide an aggregate view of your IT estate to protect a company, its supply chain partners, and its customers.

Sharing his perspective on “the importance of a robust security strategy, and best practices to better protect … sensitive data from cyberthreats,” Alex Rybak, senior director of product management at Revenera, notes that “we've seen a marked uptick in interest in SBOM tools, especially those that unify all SBOMs into a single, actionable view. When the next high-profile vulnerability hits, suppliers that have this unified data at their fingertips will quickly uncover exposures wherever they exist across their portfolio of applications so they can expediently fix the problems—no matter if the code was developed internally or outside of the organization.”

"For software suppliers, the build v. buy evaluation is particularly important when it comes to software monetization systems that manage and track entitlements, licenses, and usage of their products. Knowing what to evaluate can help ensure that a software supplier implements the solution that’s most likely to support its overall goals,” writes Michael Goff, principal, product marketing at Revenera.