Consumption-Based Licensing

There are many forms of consumption-based licensing, but they ultimately share the principle of charging customers based on usage. Unlike traditional licensing models that rely on fixed payments (either per seat or subscription), consumption-based pricing adjusts costs to reflect actual usage patterns. This makes it particularly appealing to organizations looking for flexibility and cost optimization, especially in cloud-based environments.

The consumption-based model is prevalent in industries where resource allocation fluctuates, such as cloud services or enterprise software. It enables businesses to pay only for the resources they use, leading to a more efficient allocation of budget and technology resources. Companies can opt for different consumption pricing models depending on their business requirements.

Consumption-based licensing is growing in prominence as SaaS providers focus on growing profitability, especially as they consider how to monetize AI solutions which come with high computational costs that need to be offset.

There are several types of consumption models that companies can adopt, depending on their business needs and user patterns:

• Usage-Based Licensing: In this model, users are charged according to the specific resources or services they consume. This can be measured by API calls, data storage, compute hours, or other metrics, providing a clear and measurable consumption pricing model for users.
• Tiered Pricing: This model sets predefined usage limits, with customers paying higher rates as they exceed the agreed-upon thresholds. It offers flexibility for companies as they scale, and ensures they’re charged in line with actual usage. This approach is particularly appealing for organizations that have seasonal demand peaks, or occasional spikes in utilization due to project requirements.
• Pay-As-You-Go Model: Here, users are billed for each unit of consumption, offering a straightforward consumption pricing model where costs align directly with usage. This model provides high levels of flexibility, ensuring users are not paying for resources they don’t use.
• Consumption-Based Billing with Subscription: A hybrid approach that blends subscription with consumption, offering a base subscription fee and then additional costs based on actual usage. This model offers some predictability while still aligning with consumption.

Each of these models can be tailored to meet specific industry demands and software functionalities. Subscription licensing also plays a critical role, particularly when bundled with consumption-based approaches for added flexibility.

See how consumption-based licensing and subscription models can complement each other in this short video:

Consumption-based licensing provides significant benefits for both software providers and customers:

• Cost Efficiency: Since businesses are only charged for the software and resources they actually use, this model avoids the inefficiencies of overprovisioning and ensures that costs scale with the business.
• Flexibility: Consumption-based licensing supports businesses with fluctuating demands, making it ideal for industries that experience seasonal surges or variable workloads.
• Scalability: As businesses grow, their software needs to evolve. A consumption-based pricing model allows companies to scale up or down without the financial burden of fixed-rate licenses, particularly when integrated with cloud services. This scalability is especially important in SaaS environments where growth needs to be managed dynamically.
• Increased ROI: By aligning software expenses with usage, businesses can improve their return on investment. Organizations can closely monitor and control their software consumption, ensuring they derive value from every dollar spent.

These benefits make usage-based pricing models ideal for companies that need both flexibility and transparency in their software costs.

While consumption-based licensing offers many advantages, it’s essential to carefully plan its implementation:

• Accurate Usage Tracking: One of the biggest challenges of consumption-based billing is accurately tracking usage. It’s essential for software providers to implement robust monitoring tools that track how much software, storage, or compute power a user consumes.
• Security and Compliance: As usage scales, especially across different regions or departments, ensuring compliance with licensing terms and data security protocols is critical. Integrating with an entitlement management system can help control access rights and ensure proper license enforcement.
• Flexible Billing Systems: To manage a consumption pricing model effectively, software providers need flexible billing systems that can handle varying consumption levels and ensure seamless payment processing.
• Customer Education: Educating customers about their usage patterns and how the consumption model works is crucial for customer satisfaction. Transparency in pricing and usage reporting can help build trust and encourage continued use of the service.

All software applications incorporate license check events, as these serve as critical points of access where licensing—and often monetization—comes into play. These license checks not only enforce access control but also provide an effective mechanism for accurate usage tracking.

Even for software that cannot be frequently updated, these applications still connect to license servers to validate their licensing. This creates an opportunity for providers to roll out updated license servers with enhanced or altered consumption models without needing to update the software itself.

Consumption-based licensing is rapidly becoming the preferred model for businesses looking to optimize their software spend. Its flexibility and scalability make it ideal for companies in cloud computing, SaaS, and any industries where demand fluctuates. 

By aligning costs with consumption, businesses can achieve greater efficiency and ensure they are only paying for the resources they truly need.

If you’re interested in offering consumption-based licensing options to your customers, Revenera’s Dynamic Monetization could be the solution for you. 

You can learn more in this article:
How to Sell Software with Pay-As-You-Go Pricing