Case Study
Siemens Builds an Efficient, Revenue-Generating Software Business
Protecting and monetizing software IP, standardizing and automating processes and adopting new business models.
Siemens Building Technologies Division (Zug, Switzerland) is the world leader in the market for safe and secure, energy-efficient and environment-friendly buildings and infrastructures. They have offerings for safety and security as well as building automation, heating, ventilation and air conditioning (HVAC) and energy management. For Siemens, the challenges are to make software a more integral part of the business.
Challenge
- Create new revenue streams
- Better visibility and reporting
- Standardize licensing technology
Solution
- Implement a single software monetization platform
- Automate processes through ERP integration
Benefits
- Assurance that software is protected and monetized
- Improved and automated operating and ordering processes
- Ability to adopt new business and licensing models
Today’s buildings are comprised of sophisticated systems to control everything from heating, ventilation and air conditioning (HVAC) to security and fire protection. And just as every building is different, so are the systems (hardware, controls and software) that orchestrate these functions. This led Siemens Building Technologies to search for standardized licensing technology which would enable them to monetize all software and improve the licensing and order process as well as the customer experience.
“We are a systems business, which means we sell our customers a complete package of hardware, controls and software. We were seeing a transition where more and more of the value add was coming from software and services,” said Sébastien Bey, Chief Information Officer at Siemens Building Technologies Division.
THE BUILD VERSUS BUY DECISION
Prior to selecting and implementing Revenera’s licensing technology Siemens Building Technologies Division was using multiple homegrown (and semi-homegrown) licensing systems. One of their key initiatives was to standardize and simplify licensing so that they could provide their customers with a single experience and process. After a complete review of their options Siemens Building Technologies Division chose to partner with Revenera and implement their Software Monetization Platform.
We realized we needed a consistent and harmonized licensing platform to manage software licenses and help figuring out how to run a software business.
REVENERA’S SOFTWARE MONETIZATION PLATFORM DRIVES VALUE FOR SIEMENS BUILDING TECHNOLOGIES DIVISION
Siemens Building Technologies Divisions’ License Management System provides complete integration between Revenera’s FlexNet Operations backoffice entitlement management system and their instances of ERP and their BI system. The License Management System provides the following key benefits to Siemens Building Technologies Division:
- Assurance that all software is protected and monetized with standard licensing technology
- Improved and automated operating and ordering processes— previously they had to ship hardware dongles to customers, now they simply provide a license key which simplifies the ordering process and eliminates manual processes
- Ability to adopt new business and licensing models when selling software and services to customers
WHAT’S NEXT FOR SIEMENS BUILDING TECHNOLOGIES DIVISION AND REVENERA?
“As more and more devices and systems become connected to deliver on the expectations of the Internet of Things we envision licensing the software on these systems or as an additional platform. Our License Management System powered by Revenera’s Software Monetization Platform will help address these growing Internet of Things monetization requirements as well as enable us to offer new models like pay-for-use and software as a service. We are excited to be partnering with Revenera to help define and implement these new monetization strategies for these growing markets and initiatives,” stated Bey.
Resources
Webinar
Stop Monetization Chaos: New Requirements to Win in the AI Economy
Tuesday, October 20
Join IDC Senior Research Director, Tiffany McCormick and Revenera VP of Product Management, Paul Bland as they explore why monetization decisions have become too important, too frequent, and too financially consequential to remain a collection of disconnected activities.
Online Event
Software Monetization User Group
October 27, 28 & 29
Join fellow Revenera customers and experts for practical guidance on evolving your monetization strategy in a changing market. Whether you’re evaluating new monetization models, expanding software-driven offerings, or looking to get more value from your usage data, User Group will give you practical ideas, peer insight, and a clearer path forward.
Webinar
Launch Better Products by Aligning Product, Pricing, and Go-to-Market
Wednesday, November 11
Register now to hear Shinie Shaw, VP of Product Operations at Flexera, share how cross-functional alignment across product, pricing, GTM, finance, and operations can reduce launch friction, improve customer experience, and better adoption
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