Retention and Churn Analysis

The content on this page specifically references churn analytics for on-premises applications. If you're interested in SaaS churn prevention, please read the SaaS Churn Rate Survival Guide. 

Research shows that increasing retention by 5% actually increases profits anywhere from 25% to 95%. Having an efficient mechanism to measure churn, or user attrition, and learning about what is triggering users to move away from your product is crucial in improving your conversion and retention rates. By measuring user engagement and churn rates for new installations you can measure how long users stay engaged with your application after installation and visualize at what point in their evaluation cycle users drop your product.

Compare how engagement and churn patterns vary between different versions, editions, languages or other user profiles or understand whether users are making good use of your trial period. Analyze churned user profiles to identify the product details, OS profile and hardware specifications of users who churn away from your product to determine if a specific profile of users is more likely to churn away. Once you have identified the factors leading to churn, you are in a better position to take steps to improve retention.