Reach and educate users with fully targeted, event driven, direct-to-desktop in-application messaging
In-application messaging lets you to communicate directly with users via contextually relevant messages based on rules you define. With our online wizard, you can easily create ReachOut messages and deliver them to users as automated HTML popup windows or customized messages within your brand look and feel. You can create segments based on Usage Intelligence data such as User Profile (demographic data including hardware, software, geography and more), Product Usage (specific features, or total runtime), or previous ReachOut Campaign membership in drip or nurture campaigns. Messages are delivered in the format you choose, with 100% delivery to campaign recipients.
When in-application messaging is paired with usage analytics data you can achieve business goals across your organization. From simple product notifications and feedback collection, to upgrade campaigns to drive more revenue, ReachOut delivers value to product stakeholders in Development, Product Management, Marketing, and Sales.
WHAT IT CAN DO
- Drive product and feature education, awareness, and adoption
- Deliver up-sell and cross-sell campaigns to existing users
- Prompt for version updates and upgrades
- Collect in-application, context-sensitive user feedback
- Promote external or online company events
Software usage analytics gives you powerful insight to build better products, convert trial users, and retain customers.
TechSmith Improves Products and User Experience While Growing Sales
Usage Intelligence and ReachOut in-app messaging helps TechSmith grow revenue.
Software vendors and enterprise application development organizations use Usage Intelligence to understand feature adoption and end user engagement to drive decisions about product development, roadmaps, and packaging and pricing models.