Driving Up-Sell and Cross-Sell Conversions [VIDEO]

In-application messaging can prompt users to upgrade to premium editions so they get the full functionality of your software and have access to certain features. When presented contextually within an application using ReachOut, you can make sure the offer is targeted to the right audiences, and maximize up-sell and cross-sell success.

Let’s take a look at how to set up a drip campaign in ReachOut that will:

  • Prompt users of our Lite edition to upgrade to a more feature-rich edition
  • Offer a discount to try and incentivize those who didn’t convert on the first offer

ReachOut in-application messaging is a great way to execute up-sell and cross-sell campaigns, but there are an unlimited number of ways to customize your ReachOut campaigns to meet your product and promotion strategies.

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