Software Monetization Blogs - Talking Successful Software

Speakers Announced for SoftSummit. Reserve Your Seat today!

We are getting ready for the leading pricing and monetization conference – SoftSummit – in Los Gatos, California and Boston-Waltham, Massachusetts. More great speakers have been added to the age…

September 6, 2018 Nicole Segerer

What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy

On its recent earnings call, Spotify founder Daniel Ek revealed that Metallica is now leveraging data from the streaming music service to localize their performances, tailoring set lists based on the …

August 28, 2018 Keith Fenech

Improving Cold Calling with Product Usage Analytics

Designed to somewhat scare a prospect into paying attention, an increasingly favored form of cold calling seems to be the “Your (insert title of executive in target line of business here) told me you’…

August 16, 2018 Revenera

Analyzing User Behavior Through Lifetime Event Usage

Lifetime Event Usage is a measurement of the number of times that a user generated an event throughout their lifetime, i.e., starting from when the tracked application was installed until the last tim…

August 9, 2018 Arielle Bonnici

Gartner Includes Software Usage Analytics in 2018 Hype Cycles

Gartner recently released the Hype Cycle for Software as a Service, 2018, Hype Cycle for Customer Experience Analytics, 2018, and Hype Cycle for Application Security, 2018. Software Usage Analytics is…

August 7, 2018 Victor DeMarines

What Trader Joe’s Can Teach You About Customer-Centric Product Development

My colleague Michael told me about a great story he heard on a podcast from U.S. grocery store Trader Joe’s about why they sell bananas for 19 cents each instead of by the pound (not surprisingly, the…

July 31, 2018 Keith Fenech

SoftSummit 2018 – Registration is Open

Register now for SoftSummit in Los Gatos, CA or Boston Waltham, MA SoftSummit is the leading industry conference covering software pricing, monetization and management. Join us for the 2018 regional c…

July 26, 2018 Nicole Segerer

Webinar: Manage & Monetize Medical Devices

Connected medical devices offer many exciting opportunities. Patients enjoy new freedom to have their care monitored at home. Hospital IT staffs can track the status and configuration of devices while…

July 24, 2018 Revenera

Software Analytics in Action – Should I Dump an Old Feature That Complicates UI Changes?

A wide range of changes will occur throughout the lifecycle of an application. Initially they may be to address bugs and add new functionality, but as a product becomes more mature and stable, product…

July 23, 2018 Michael Goff

What is Unpaid Software?

According to the 2018 BSA Global Software Survey, the commercial value of unlicensed software was $46.3 billion dollars. Revenera Compliance Intelligence has supported customer compliance programs generating more than $2.8 billion in new license revenue since 2010. Your Software is Cracked If you sell a high-value or popular software product, it’s likely that it can be downloaded for free. That’s because as soon as your company releases new softw…

July 16, 2018 Michael Goff

Software Monetization – Talking Successful Software

Speakers Announced for SoftSummit. Reserve Your Seat today!

What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy

Improving Cold Calling with Product Usage Analytics

Analyzing User Behavior Through Lifetime Event Usage

Gartner Includes Software Usage Analytics in 2018 Hype Cycles

What Trader Joe’s Can Teach You About Customer-Centric Product Development

SoftSummit 2018 – Registration is Open

Webinar: Manage & Monetize Medical Devices

Software Analytics in Action – Should I Dump an Old Feature That Complicates UI Changes?

What is Unpaid Software?

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Speakers Announced for SoftSummit. Reserve Your Seat today!

What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy

Improving Cold Calling with Product Usage Analytics

Analyzing User Behavior Through Lifetime Event Usage

Gartner Includes Software Usage Analytics in 2018 Hype Cycles

What Trader Joe’s Can Teach You About Customer-Centric Product Development

SoftSummit 2018 – Registration is Open

Webinar: Manage & Monetize Medical Devices

Software Analytics in Action – Should I Dump an Old Feature That Complicates UI Changes?

What is Unpaid Software?

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Tweets by Revenera

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