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Cris Wendt, Principal Strategy Consultant at Flexera, discusses the importance of entitlement management business processes in managing customer interactions with digital goods such as software.  Cris details how traditional ERP implementations are optimized to manage the build and delivery of physical goods, whereas purpose-built entitlement management solutions are optimized to manage recurring revenue associated with software, including the activation, replenishment of software licenses, etc.  Cris specifically notes that customers looking to migrate from Oracle 11 to Oracle 12 are in a particularly opportune time to ensure they have the right business processes to manage their software businesses.

For more information, please read “Best-of-Breed Software Licensing and Entitlement Management” which details 10 reasons to buy a commercial software licensing and entitlement management solution.