Michael Goff

Michael is Principal, Product Marketing at Revenera focused on Software Monetization and Usage Analytics solutions. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management professionals through the company’s blog, webinars and podcasts, as well as contributing articles in trade publications and speaking at conferences. At Revenera Michael supports the development of product strategy and positioning that align with the company’s business goals and help drive the continued success of Revenera’s valued end users – our customers.

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Recent Posts by Michael Goff

What Working Remotely Can Teach Us About Insights into Software Users’ Needs

Among the sea of remote work-related articles populating my LinkedIn feed these days, a recent Forbes article caught my eye. Most employees working remotely want their employers to have greater visibility into workdays, the author wrote referencing a recent survey, and are open to having software in place that measures their productivity. Feeling somewhat invisible, they are “frustrated by their efforts to be recognized,” the author wrote, and wi…

August 5, 2020 Michael Goff

Rollerblading’s Resurgence and Roadmap Lessons for Software Product Managers

Sales of many items have surged over the last four months, such that sourcing and acquiring them have turned us all into amateur procurement specialists. But the resurgence in popularity and the difficulty of obtaining one item in particular was tough to foresee: inline skates. Sales of Rollerblades–the most iconic brand of the inline skate family–are up 300% (which several articles attribute to lockdowns and closures born of the pandemic along w…

July 14, 2020 Michael Goff