Media & Press Center

"AI is shaking things up. Nicole Segerer, SVP and general manager at Revenera, told IT Brew it’s no surprise that pure subscription-based models will take a blow, partly because AI’s increased capabilities may lead to less users, eventually threatening the traditional per-user subscription model."

Data Connectors highlights findings about the impact of cloud costs, as reported in the Revenera Monetization Monitor: Software Monetization Models and Strategies 2026 Outlook report.

"Given the zeal with which every technology vendor has thrown themselves into generative AI, you'd think they smell money. As it turns out, that's proving more difficult than expected: 'Among those developing AI products or features, 70 percent say delivery costs are eroding margins, with 52 percent planning new pricing models to mitigate cloud spend,' according to a new report from Revenera.”