In our series about the software supply chain, we shared ideas on how to take a software business to the next level. In this last and maybe most important tip, we look at the health and scalability of software operations and discuss how you get ready to scale your digital business.
Automate – Add Speed and Agility
Most software suppliers still operate with a high number of manual processes. These occur all over the place – electronic software delivery and provisioning, customer notifications or renewals, just to name a few. Sooner or later, manual processes will break. Especially when your business is growing, and you add new products.
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Entitlement management successfully builds the connection between software, devices, and customers. You know who’s allowed to use what product and which version. With this information in your bag, you can drive value and efficiency throughout the product lifecycle:
- Automate notification processes: Let your customers know about upcoming new releases, entitlements that near renewal and many other events
- Add self-services: Make it easy for customers or their service providers to configure their products or to move them within the organization
- Leverage usage data for detailed analytics, product insights and as a basis for pricing and billing
- Drive recurring revenue by streamlining cross-sell, upsell and renewal processes
- Bring new products and features to market quickly because you leverage existing software operations processes
Know the Customer Journey
The last step to success – which should actually be the first – is a customer-centric view. Look at your processes through your customers’ eyes. Deliver what’s needed when it’s needed.
- Onboarding: New customers should have everything they need at their fingertips when they start using a new product or feature. Automate provisioning and take out any roadblocks that might stop them from using your software.
- Transparency and Visibility: Customers should be able to manage their own data and profit from usage insights – like you do. This will increase trust and avoid surprises.
- Drive Value: Make sure customers are aware of the latest and greatest in your products and learn about new services and features that could be useful for them. This will drive their success and open the door for future investments.
Establish yourself as a partner, not only a solution provider. Find the right balance between operational efficiency and top-notch customer service. This will enable you to scale your business and develop your customers.
The customer data analysis tools within Revenera’s FlexNet Operations can help you uncover the insights needed to improve user experiences and grow recurring revenue.
Common Questions
Why is automation critical for scaling a software business?
Automation adds speed and agility to software operations by reducing reliance on manual processes, which often break as businesses grow and add new products. Automating tasks like software delivery, provisioning, customer notifications, and renewals ensures efficiency and reliability. It also enables faster time-to-market for new products and features, helping businesses scale without sacrificing operational quality.
How does entitlement management improve customer experience and business growth?
Entitlement management links software, devices, and customers, making it clear who can use what. This enables automated notifications, self-service options, and usage-based insights for pricing and renewals. It improves customer experience, builds trust, and drives recurring revenue.
