Victor DeMarines

Victor is responsible for product strategy and direction. He is a frequent speaker and author on topics including piracy, reverse engineering and the protection of intellectual property.

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Recent Posts by Victor DeMarines

Piracy’s Last Stand: Why Piracy Will Be Irrelevant by 2030 and What to Do About It Now

Here’s a bold pronouncement: In less than 10 years, we won’t be talking about enterprise software piracy much anymore. Certain regions will continue to see piracy, but I predict that a downward trend …

August 2, 2021 Victor DeMarines

6 Tips for New Software Monetization Models in 2021

Right now, the dominant monetization models for software providers (perhaps not surprisingly), are perpetual licensing and subscription-based licensing. But within the next 12 months, the move toward …

April 22, 2021 Victor DeMarines

Aligning Software Price and Value

It is an understatement to say that conditions created by the COVID-19 pandemic have presented challenges to software suppliers across the board. Global enterprise software giant SAP (a company that s…

November 23, 2020 Victor DeMarines

Data-Driven Decisions in a Hybrid Environment

As on-premise software vendors start evaluating and deploying cloud-based applications and functionality, they unlock a whole new set of capabilities for their users. These hybrid environments bring e…

January 22, 2020 Victor DeMarines

Look Before You Click: The Risk of Buying Pirated Software

It looks like a great deal. For just $189.99, you can download the latest version of the Microsoft Office Professional 2019. Indeed, it seems too good to be true, but that offer is just one of many on…

January 17, 2020 Victor DeMarines

Moving to Subscription-Based Licensing Models

The growth of SaaS-like business practices has driven increased interest in subscription-based licensing models. But the move from an up-front to a recurring-revenue model can negatively impact your b…

January 14, 2020 Victor DeMarines

Product Usage Analytics: Controlling Your Data

Product usage analytics are being collected at an exponential rate in software businesses. But with such powerful tools for decision making comes great responsibility. Whether facing requirements from…

January 8, 2020 Victor DeMarines

Most Popular Software License Compliance Articles of 2019

As we look back on 2019, we want to share some of our most popular blog articles on software license compliance and piracy.;…

December 30, 2019 Victor DeMarines

Software Piracy in the United States [New Data]

According to the most recent BSA Global Software Survey in 2018, software piracy in the United States is reported to be at 15 percent (down from 19 percent in 2011), yet has a commercial value of $8.6…

October 21, 2019 Victor DeMarines

Moving Applications to the Cloud and Adopting Cloud-Like Business Models

On-premise software vendors are incorporating cloud-like business models and subscription-based pricing that make them more competitive and best meet the needs of their customers. Adobe, Autodesk, and…

October 17, 2019 Victor DeMarines

Victor DeMarines

Recent Posts by Victor DeMarines

Piracy’s Last Stand: Why Piracy Will Be Irrelevant by 2030 and What to Do About It Now

6 Tips for New Software Monetization Models in 2021

Aligning Software Price and Value

Data-Driven Decisions in a Hybrid Environment

Look Before You Click: The Risk of Buying Pirated Software

Moving to Subscription-Based Licensing Models

Product Usage Analytics: Controlling Your Data

Most Popular Software License Compliance Articles of 2019

Software Piracy in the United States [New Data]

Moving Applications to the Cloud and Adopting Cloud-Like Business Models

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