New Business Models Require a New View on Customer Relationships, Flexera Software Study Finds
Subscription and Consumption Models Require More Insight and Transparency
Itasca, IL - December 5, 2019 Flexera, a demonstrated leader in software installation, open source software scanning, and software monetization, today released a research report on evolving trends with customer relationships. The Flexera Monetization Monitor: Monetization and the Customer Relationship report is available for download now.
The report will help product and customer executives at software and device manufacturers better understand the relationship between monetization and customer relationships.
“It is clear: software suppliers that place their customers front and center will be tomorrow’s winners. In today’s evolving software economy, vendors can’t hide behind a single perpetual transaction or interaction with a customer. With flexible subscription and usage-based models, supplier success depends on customer growth, which leads to renewal and advocacy,” said Nicole Segerer, vice president of global enablement at Flexera. “Even with evolving complexities, most suppliers realize that customer relationships; open and transparent communication; and continuous delivery of real, tangible value in products drive business success.”
Key highlights from the Monetization Monitor: Monetization and the Customer Relationship report include:
- Growth in Models that Lead to Higher Customer Engagement: With subscription and usage-based models comes a demand for consistent, persistent level of customer engagement, supported through compliance and transparency. Suppliers are choosing models that require more engagement: 31% of respondents currently use subscriptions for more than half of their licensing and almost half (48%) plan to increase subscription licenses in the next 24 months; 25% currently use usage for more than half of their licensing and 43% expect to increase usage models in next 24 months.
- Customers Want Transparency into Actual Usage: While some customers (20%) already have full transparency on their usage, an even larger group (48%) is asking for usage/utilization data.
Previous reports in the Flexera Monetization Monitor series are:
In 2019 Flexera conducted a global survey among software suppliers, specifically asking for monetization, licensing, and pricing trends in the industry. The survey was undertaken globally. Of the 321 survey respondents, 24 percent are director and above; 31 percent are manager/team leader, and 45 percent are individual contributors. Responses were provided both by Flexera customers and non-customers.
Revenera helps product executives build better products, accelerate their time to market and monetize what matters. Revenera’s leading solutions help software and technology companies drive top line revenue with modern software monetization, understand usage and compliance with software usage analytics, empower the use of open source with software composition analysis and deliver an excellent user experience—for embedded, on-premises, cloud and SaaS products. To learn more, visit www.revenera.com.