The eternal issue of how to price software licensing weighs heavy on product teams around the world.
In fact, the 2022 Monetization Monitor revealed only 32% of software suppliers believe their pricing is “totally aligned” to value, highlighting the extent of this pivotal challenge.
The risk is obvious: If your customers and prospects don’t see value for money, the success of your business hangs in the balance, so it’s crucial to constantly review feedback, analyze data, monitor the market, and make every attempt to ensure the price is right.
Fortunately, you can remove the guesswork from prod