Compliance Intelligence identifies your unpaid users and in-application messaging enables you to reach them directly within your application to offer a path to compliance. This automated conversion strategy reduces the resources needed to convert these users and allows you to maintain profit margins. The solution dynamically generates in-app messaging based on customer segmentation that you define. Drawing on software usage analytics data, segment by environmental factors and behavioral actions, and drive software pirates to your ecommerce site to purchase a license.
With Compliance Intelligence metrics like usage frequency and reliance on key features, you’ll have insight into when unpaid users are most likely to convert. From there, you can continuously improve your results by monitoring, tracking, and optimizing each ecommerce campaign. When users ignore previous conversion offers you can escalate your response strategy by changing your application’s behavior to limit or completely disable the use of product features. Controlling usage of key features that highlight the value of your application accelerates their willingness to pay.
WHAT IT CAN DO
- Reach and educate unpaid users and software pirates
- Target conversion offers based on usage analytics data
- Optimize ecommerce campaigns to pirates most likely to convert
- Accelerate conversion by changing application behavior