Drive Recurring Revenue Models and Deliver Value to Customers

Software products’ transition to services and SaaS is growing across consumer software, business software and IoT offerings. Revenera empowers software suppliers and their channel partners with:

  • Centralized monetization strategies with a central system of record for who is allowed to use what and who is using what.
  • Automated fulfilment and enforcement of customer use rights
  • Rapid revenue recognition

The move to SaaS deployments and subscription licensing is here to stay. As found in the Monetization Monitor: Software Monetization Models and Strategies 2025 report, 61% of survey respondents expect that their use of the SaaS deployment model will grow before 2026. 

This trend brings numerous benefits for software producers and their end customers. Producers can offer better services, update and innovate faster, and offer more agile approaches to doing business and supporting customers. Customers benefit by not having to maintain local applications, not getting stuck on old versions, and not taking on the burden of day-to-day application management themselves.

SAAS MONETIZATION STRATEGIES FOR HYBRID MODELS

IDC predicts 18.8% CAGR for subscription SaaS and PaaS offerings through 2025, but it also predicts 15.9% for subscription on-premise solutions. While the growth of SaaS is clear, so, too is the long-tail of on-premise software. Software suppliers need a central monetization strategy and systems across their product lines – regardless of deployment model – to reduce the complexity and operational overhead of managing products in silos. 

Revenera’s SaaS monetization solution enables suppliers to:

  • Leverage existing investments in entitlement management and centralize back-office operations
  • Maximize visibility into customer adoption of SaaS offerings
  • Streamline processes for provisioning and fulfilment across product offerings and deployment models

SaaS Monetization Strategies and Flexibility Through Market-Leading Entitlement Management

Software suppliers using a homegrown entitlement management solution for their initial SaaS offerings often face challenges that limit their flexibility in meeting changing customer needs. Suppliers should try to predict how many changes they expect in their monetization model once the product is launched. Simple models, often suited to low-cost products, are straightforward; changes to the price points, but not the underlying strategy, are to be expected. Business software monetization, however, often requires more iterations, change of metrics, and even customer-specific pricing. Revenera’s market-leading entitlement management enables suppliers to:

  • Adopt and implement new packaging and pricing models without the complexity when entitlement management is hard coded into the SaaS application
  • Reduce reliance on engineering resources to develop and maintain entitlement management functionality and enable a focus on core competencies and the delivery of new functionality and the reduction of support cases
  • Provide deployment-agnostic access to applications with the same entitlement use rights giving customers the flexibility they demand

Financial Flexibility and Pricing Strategy

Revenera’s financial-focused entitlement management framework allows software suppliers to explore various monetization and pricing strategies easily.

Suppliers can:

  • Experiment with tiered pricing, usage-based pricing, and flexible subscription models.
  • Quickly adjust financial strategies to react promptly to market demands and customer feedback.
  • Gain detailed insights into customer behavior and financial performance to refine monetization approaches continuously.

Building on Success for the Future

On-premise software suppliers achieving success with Revenera’s entitlement management solutions are well-positioned to transition to a SaaS strategy by leveraging their existing investment.

  • Centralized entitlement management offers greater flexibility for customers and reduces friction in the transition from on-premise to SaaS solutions
  • Insights into product usage and adoption inform pricing and packaging strategy and decisions
  • Existing integrations with ERP, CRM, billing and analytics solutions provide proven processes to orchestrate the customer lifecycle

Frequently Asked Questions (FAQs)

SaaS monetization refers to strategies and methods software providers use to generate revenue from Software-as-a-Service products. These can include subscription models, tiered pricing, usage-based pricing, and hybrid deployment strategies.

Flexible monetization strategies enable providers to quickly respond to market demands, customer feedback, and competitive pressures. Flexibility allows for experimentation with different pricing models, enhancing customer satisfaction and maximizing revenue.
 

Entitlement management provides the infrastructure to manage customer rights and software access efficiently. It enables providers to implement and adjust monetization and pricing strategies rapidly, reducing dependency on engineering resources and streamlining back-office operations.

Optimized SaaS monetization strategies lead to predictable recurring revenue, improved revenue recognition accuracy, enhanced customer lifetime value, reduced churn, and increased financial flexibility for product innovation and market adaptation.

Revenera offers centralized entitlement management, robust analytics, flexible financial models, and automated customer lifecycle management, providing the tools required for effective monetization across SaaS and hybrid deployments.

Hybrid models offer flexibility, enabling software suppliers to meet diverse customer needs, reduce risks associated with reliance on a single deployment method, and smoothly transition legacy customers from on-premise to cloud-based solutions.

Effective SaaS monetization strategies improve customer satisfaction by aligning pricing and usage models with customer value, offering clear and predictable costs, and providing flexibility and agility in service delivery.

Without proper entitlement management, companies may encounter inflexibility in monetization models, increased operational costs, revenue leakage, difficulty in responding to market changes, and poor customer experience due to mismatched entitlement rights and access issues.

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