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SoftSummit™ Announces Keynotes for Software Value Management Conference

Experts from Yahoo!, SAP, Sequoia and Macrovision to Discuss Key Issues and Trends that Are Shaping the Software Industry

SANTA CLARA, Calif. - August 15, 2005 Executives from several of the world's largest software companies and enterprises are scheduled to present at SoftSummit™ 2005, which will be held October 10-11 in Santa Clara, California. SoftSummit ( is the premier industry event where leading software vendors and their enterprise customers gather to debate the most important trends that are shaping the software industry.

The event will feature the following keynotes:
Lars Rabbe, Chief Information Officer, Yahoo!
Dr. Peter Graf, Senior Vice President with Collaborative Solutions Group, SAP
Mark Kvamme, Partner, Sequoia Capital
Fred Amoroso, Chief Executive Officer, Macrovision Corporation

Other conference speakers include senior executives from leading analyst and consulting firms, high tech companies and industry organizations such as Accenture, AMD, Boston Consulting Group, Earthlink, Forrester, IBM, McKinsey, Microsoft, Motorola (Freescale), Sun Microsystems and Symantec.

"Sequoia Capital welcomes the opportunity to participate in one of the technology industry's most dynamic gatherings," said Mark Kvamme, Partner, Sequoia Capital. "The future of software is bright because vendors and consumers of software now understand that their interests must be aligned toward the common goal of value. SoftSummit is the event where these two groups come together to share insights and engage in an active dialogue that is shaping the direction of the entire industry."

"We are proud to host SoftSummit, which has become the premier venue for fostering innovation and thought leadership among the most important participants in the software market," said Daniel Greenberg, vice president of product management and marketing, Macrovision. "This conference is unique in that it offers a forum for CIO's and software executives to discuss mutually beneficial solutions to some of the thornier issues ranging from software pricing to software deployment."

SoftSummit brings vendors and corporations together to discuss the latest developments and best practices in software purchasing, strategic pricing, licensing and management, and to learn how to maximize the value of their software. Conference topics cover a broad spectrum of issues, including:

· Software pricing, purchasing and licensing best practices
· Key software industry trends, metrics and benchmarks
· Enterprise software licensing strategies and how to rate enterprise application vendors
· The debate over multi-core software licensing; "Software as a service", on-demand computing, Grid computing and utility pricing
· Best practices in software installation, packaging and deployment
· Strategies for pricing, licensing, and protecting software and ensuring compliance

SoftSummit is sponsored and hosted by Macrovision Corporation. Other SoftSummit sponsors include Microsoft, Platform Computing, License Technologies Group, Linkright Software, and GlobalWare Solutions. A limited number of sponsorship opportunities remain. For more information, please visit

Nominations for the Summit Awards™, honoring the software industry's leading publishers and enterprises for maximizing the value of their applications, are now being accepted and can be submitted through August 22nd. For more information about the awards program or to make a nomination, please visit

About SoftSummit
SoftSummit is the premier conference for Software Value Management, which includes software pricing, purchasing, and management. The event includes hundreds of executives from many of the world's largest software publishers as well as Fortune 500 companies. Sponsored by Macrovision Corporation, SoftSummit 2005 will be held October 10-11 at the Westin Hotel, Santa Clara, Calif. Additional sponsorship opportunities are still available. For more information or to register, visit

Macrovision Corporation is the market leader in electronic licensing, installation, and digital rights management (DRM) technologies. Over 50,000 software publishers and virtually all of the Fortune 1000 companies use Macrovision's technologies to maximize the value of their software. Software Value Management solutions bridge the gap between pricing and packaging software on the developer side, and purchasing and managing that software on the enterprise side. Macrovision's Software Technologies Group markets the FlexNet™ universal licensing platform and the InstallShield® and Zero G™ suite of software installation, repackaging and update solutions, which are deployed on more than 500 million desktops worldwide. Macrovision holds more than 900 software licensing, DRM and content protection patents worldwide. Macrovision is headquartered in Santa Clara, California and has offices worldwide. More information about Macrovision and Software Value Management solutions can be found at

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