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"Vendors and CIOs both need more visibility into how the tech is being used amid shifts in pricing structures, a Revenera study found.”

"While AI labs, AI-native startups, and hyperscalers dominate the conversation around AI pricing and profitability, this new research paints a different picture across the 'Quiet Majority’ of established software companies and intelligent device manufacturers who are adding AI capabilities to existing products and portfolios."

“Revenera has published its annual research on software monetisation trends, focusing on how established software companies and intelligent device manufacturers price AI features added to existing products. The survey of 415 product and business leaders at global technology companies found that AI features are now common, but customer uptake remains uneven."

Vendors and CIOs both need more visibility into how the tech is being used amid shifts in pricing structures, a Revenera study found.

"Air-gapped environments are designed to maximize security. They shouldn’t come at the expense of customer value or revenue growth,” writes Pushpa Mallikarjun Dindur, senior product manager at Revenera, providing best practices for monetizing software in disconnected, physically isolated network segments.

"AI did not break software pricing. It exposed organizational disagreements that already existed,” writes Paul Bland, VP, Product Management & Innovation, at Revenera. "Now more than ever, the frequency of changes requires that cross-departmental alignment supports an organization’s focus on what is good for customers and for the business, not just each individual system."

More than 1/3 of device manufacturers that have launched AI features don’t charge for them, as recently reported by VDC Strategy. "In the era of AI, software-led monetization of devices requires a new approach—with infrastructure to support it,” writes Nicole Segerer, general manager at Revenera, providing guidance on how to address the challenges of capturing revenue from AI functionality.

"Roadmap decisions are still too often based on intuition, customer anecdotes, or the loudest customer, rather than actual customer behavior,” writes Pushpa Mallikarjun Dindur, senior product manager at Revenera, continuing, "Most companies have amazing insights available to them via software usage data, but haven’t quite dug deeply enough to make the most of this valuable resource. Now’s the time to rely on usage intelligence, which helps companies drive better product, commercial, and customer decisions.” 

"Devs deliver the most value when their energy is focused on building differentiated products, not maintaining operational plumbing,” writes Pushpa Mallikarjun Dindur, senior product manager at Revenera.

"SaaS vendors are rethinking their pricing models when it comes to AI, moving away from subscriptions and toward usage- or outcome-focused structures … Where before, SaaS vendors would price on a per-person model, they’re now moving towards charging either partly or totally on consumption. More than half of technology executives say they expect usage-based revenue to grow by 2027, according to a Revenera report."

"Manual processes, siloed teams, and disconnected systems are killing your product launches. Identify and fix the go-to-market friction that’s costing you revenue” writes Pushpa Mallikarjun Dindur, senior product manager at Revenera, offering best practices that leaders can implement to get their software products to market faster.

"Every product leader I have spoken with in the last year is wrestling with the same question: We are shipping AI features that cost real money to run. How do we charge for them?,” writes enterprise technology leader Pranav Lev, continuing, "In Revenera's 2026 Monetization Monitor, a survey of 501 product leaders, 70% of those offering AI features said delivery costs were eroding profitability, and more than a third cited uncertainty around pricing AI features as a direct blocker to aligning price and value.”

"Per Forbes, Revenera's survey of 501 product leaders found 70% reporting AI delivery costs eroding profitability … Companies that price AI features without matching metering, billing and telemetry infrastructure typically face margin pressure and more difficult renewals.”

"Who can argue that, in the iGaming business development, time is money leaking or money made? Even to look outside the industry, for 46% of companies (Monetization Monitor), delayed time-to-market is the #1 barrier to revenue growth. Different verticals, same outcome: speed quietly decides who gets paid."

"Medical device leaders consistently emphasize that embedding software unlocks differentiation. But business impact comes from treating software as a commercial product, not just a technical feature,” writes Pushpa Mallikarjun Dindur, senior product manager at Revenera. "Many device manufacturers struggle because digital capabilities are added without a clear monetization strategy, limiting ROI."

Revenera’s general manager Nicole Segerer provides a 6-step framework to evolve pricing, systems, and processes to make AI monetization successful.

"Software alone doesn’t create value; monetization strategy does,” writes Pushpa Mallikarjun Dindur, Senior Product Manager at Revenera. "The ability to turn intelligent devices into revenue streams is enticing, but without clear pricing, packaging, licensing, and entitlement models, software investment fails to deliver business impact. Turn to five best practices for software-led growth for hardware businesses and device manufacturers."

"As software vendors face new challenges, such as rising cloud costs and AI costs, they have the opportunity to embrace new pricing strategies to support sustainable margins and economic value capture. Token-based pricing allows for a combination of different revenue models and pricing metrics under one umbrella,” as authors Philip W. Daus, who leads pricing and commercial excellence projects at Simon-Kucher, and Paul Bland, Vice President of Product Management at Revenera, explain in this publication of the Professional Pricing Society. 

Pushpa Mallikarjun Dindur, senior product manager at Revenera, explains what consumption-based licensing is, types of it, and best practices for effective implementation of consumption-based licensing for software businesses. 

“Revenera … is the industry-standard platform for software licensing enforcement and entitlement management.” Gaurav Pratap Singh, writing about software monetization, shows how “one of Revenera’s core strengths is that it supports every commercially meaningful licensing model out of the box—not as add-ons, but as first-class license model types.”