Growing A Healthy SaaS Business: Successful Strategies for SaaS Monetization
The SaaS market is growing 5 times faster than the traditional software market. So, it’s no surprise most software suppliers are either adding software-as-a-service (SaaS) models to their portfolio or are planning to do so. In turn, suppliers need to find the best ways to monetize their SaaS offerings.
Join Josh Bloom, Global Head of Software, Internet, Media at Simon Kucher & Partners and Flexera’s Principal Strategy Consultant, Cris Wendt, for part 1 in our 2-part webinar series, Growing a Healthy SaaS Business. In this webinar, we will examine pricing and packaging questions that software suppliers need to consider when developing their monetization strategy.
During the webinar, you’ll learn:
- The SaaS buyer journey and what it means for monetization
- Trending pricing models in the SaaS world
- How to align pricing metrics with customer value
