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Did you miss ProductCamp Boston earlier this month? It was an amazing day focused on product management topics, but don’t worry if you didn’t get to see Trackerbird Software Analytics‘ Keith Fenech’s session, “The Science of Software: Developing Data-Driven Product Roadmaps.” We’re excited to announce that Keith will be doing a webcast encore on May 18, 2016! Register now to learn more about software analytics for product management.


Data is used throughout organizations to help make educated decisions, but why does data seem to fall short when it comes to measuring how your product is actually used after the download? Keith will discuss practical tips and tools for measuring end-user application usage, and how you can leverage this data to define and hone your product roadmap. Join us and you will learn:

  • Methods for collecting software usage data
  • Which actionable metrics you should focus on when measuring application usage
  • How this data can help you build better products and convert more users to paying customers