Webinar

In 2024, software producers can expect clearer and more enforceable regulations governing software attestations, security practices, and transparency around software components. These emerging requirements will impact how software is built, documented, and delivered to customers—especially in regulated industries. Teams must be prepared to demonstrate secure development practices, provide more detailed SBOMs, and respond to vulnerabilities within defined timelines. Organizations that proactively align with these standards will be better positioned to win deals and reduce compliance friction.

SBOMs are shifting from a compliance formality to a strategic asset that helps software producers prove product quality, reduce risk, and accelerate enterprise sales. As customers and regulators demand greater transparency, SBOMs offer visibility into licensing obligations and security posture. They also help monetization teams streamline audits, respond to customer questionnaires faster, and build trust with prospects. Strong SBOM processes ultimately support smoother renewals, fewer procurement delays, and stronger competitive differentiation.

AI‑generated code introduces new unknowns around provenance, licensing obligations, and long-term risk. Even when teams use AI responsibly, outputs may contain snippets resembling open source components without clear attribution. Software producers must strengthen scanning processes, update internal policies, and educate developers to ensure compliance. By doing this, organizations can leverage AI to accelerate development while minimizing exposure to legal or security pitfalls that could affect product monetization.

Modern shift-left practices go beyond early detection—they focus on preventing vulnerabilities and licensing issues before code is even committed. Automated guardrails, pipeline integrations, and real-time developer guidance now play a central role in ensuring quality at speed. This helps organizations reduce technical debt, improve release predictability, and avoid costly downstream fixes. Ultimately, shift-left strategies support healthier product lifecycles and reduce delays that impact monetization and customer satisfaction.

Many organizations are shifting from relying solely on developers to forming cross-functional groups dedicated to software assurance. These teams connect engineering, legal, security, and product functions to manage compliance holistically. By centralizing expertise and workflows, companies reduce interruptions to development while improving consistency and audit readiness. This structure allows monetization leaders to engage confidently with enterprise buyers who demand strong risk management practices.

Security-by-design principles reduce long-term maintenance costs, prevent incidents that damage customer trust, and align with emerging regulatory expectations. Instead of bolting on fixes after release, teams are encouraged to embed secure defaults, threat modeling, and hardened configurations throughout development. This creates a more resilient product foundation and reduces the frequency of patch-driven disruptions. For monetization teams, it also provides a competitive story that resonates with risk-sensitive buyers.

As more customers adopt formal security review processes, software producers must be ready to deliver clear, accurate, and validated SBOMs and attestations. This includes building repeatable workflows, implementing consistent scanning practices, and ensuring legal and security teams are aligned on messaging. Having these artifacts readily available helps shorten procurement cycles and prevents deal slowdowns. Companies that mature these processes early will gain a major advantage when selling into more risk-conscious industries.

Without clear visibility into open source and third-party components, organizations face heightened security, licensing, and compliance risks that can affect product stability and customer relationships. Vulnerabilities can go undetected, license violations may occur, and remediation can become reactive rather than systematic. This uncertainty often leads to delays in customer onboarding and renewals. Strong inventory practices and continuous monitoring help software producers maintain control and reduce operational surprises.

While automation is essential for scale, it cannot catch every vulnerability or licensing nuance—especially as codebases grow and AI-generated content increases. Many organizations adopt a hybrid approach: automated scans for speed and consistency, paired with periodic deep-dive assessments for accuracy. This ensures that critical issues don't slip through while keeping development velocity high. Such balance also gives monetization teams more confidence when responding to customer audits or security questionnaires

Software producers should start by aligning internal teams, strengthening policies around open source and AI usage, and investing in tools that support SBOM creation, vulnerability tracking, and secure development. Proactive preparation reduces the chances of deal disruption and demonstrates maturity to enterprise buyers. It also creates a foundation for smoother renewals and fewer costly surprises related to compliance failures. Ultimately, compliance readiness becomes a growth enabler—not a roadblock—for software monetization.