Usage Analytics | Page 11

Get SaaS-y: Empowering On-Premise Software with Usage Analytics

Consider this: by 2018, at least half of IT spending will be cloud-based, according to IDC.;…

September 7, 2017 Keith Fenech

Gartner Adds Software Usage Analytics in Hype Cycles

Gartner recently released the Hype Cycle for Software as a Service, 2017 and Hype Cycle for Customer Experience Analytics, 2017. Software Usage Analytics is included in both Hype Cycles.;…

September 6, 2017 Victor DeMarines

Better Software Product Roadmaps: Usage Analytics Use Cases

When product managers were asked to name their top challenges, the difficulty of adding innovative features because the customer base demands support of older ones is very high on the list.;…

August 29, 2017 Keith Fenech

OpenView Labs: Best Practices for Increasing Trial Conversions

You walk into a coffee shop you’ve been coming to for years that is a few steps from your office. As you duck and weave through the crowds and wind your way to the register, you place your order, and …

August 23, 2017 Keith Fenech

[Infographic] Software Marketer’s Black Hole: Shedding Light on Trial User Engagement

With all the news about the upcoming total eclipse, we thought it would be fun to shed some light on a related topic: the free trial black hole.;…

August 18, 2017 Michael Goff

Microsoft Application Insights vs. Revenera Usage Intelligence: Play the Game You’re Best At

In 1994, after winning 3 NBA Championships (and 3 NBA Finals MVP awards), Michael Jordan famously left the NBA for a year to pursue professional baseball. He landed on the Birmingham Barons, a lower m…

August 4, 2017 Keith Fenech

Sharing Software Usage Data with Customers: The Benefits of Exposing Shelfware

On a recent webinar, we asked participants a somewhat loaded question: do you view exposing shelfware as a revenue risk?;…

July 28, 2017 Victor DeMarines

How Software Usage Analytics Supports Agile Development

As part of a list of summer reading recommendations for marketers recently published by Forbes, Juniper Networks CMO Mike Marcellin named “Hacking Marketing: Agile Practices to Make Marketing Smarter,…

July 19, 2017 Keith Fenech

Driving Decisions Through Your Development Lifecycle with Data

Stack Overflow co-founder Jeff Atwood has noted that he’s “a big fan of developers handling tech support calls for their software, at least a part of the time. It really motivates them to address the …

July 12, 2017 Keith Fenech

How Software Usage Analytics Can Supercharge Your Marketing

Being customer-oriented certainly isn’t a new concept, but it has become more and more important for businesses to succeed today. New ways to build customer engagement is a key area of investment for …

July 11, 2017 Michael Goff

Tag: Usage Analytics

Get SaaS-y: Empowering On-Premise Software with Usage Analytics

Gartner Adds Software Usage Analytics in Hype Cycles

Better Software Product Roadmaps: Usage Analytics Use Cases

OpenView Labs: Best Practices for Increasing Trial Conversions

[Infographic] Software Marketer’s Black Hole: Shedding Light on Trial User Engagement

Microsoft Application Insights vs. Revenera Usage Intelligence: Play the Game You’re Best At

Sharing Software Usage Data with Customers: The Benefits of Exposing Shelfware

How Software Usage Analytics Supports Agile Development

Driving Decisions Through Your Development Lifecycle with Data

How Software Usage Analytics Can Supercharge Your Marketing

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