Software Monetization | Page 37

The Accidental Software Pirate

How Well-Intentioned Users Can Become Victims of Piracy Not all software misuse is malicious. Often times end-users may not even be aware that the software they are using is unlicensed. These accident…

July 8, 2014 Victor DeMarines

The Five Stages of Software Compliance Maturity

Many companies either do not realize that they have a piracy problem, or underestimate the scope of it. The fact is that piracy continues to be a worldwide problem and for many software companies, revenue losses from the use of unlicensed software amounts to at least 10 percent of their revenue.;…

June 20, 2014 Victor DeMarines

Brand Protection in the Digital Age

In early May, I was honored to participate on a panel sponsored by PricewaterhouseCoopers in San Jose titled, “Brand Protection in the Digital Age: Anti-Counterfeiting and Anti-Piracy.” The panel was moderated by Abhi Joshi, Managing Director and U.S. Software Asset Management Leader at PwC, and included leading experts on the frontlines of piracy:;…

May 21, 2014 Victor DeMarines

Track Me! Your Customers Should Want You To Track Software Use

One of the most common misconceptions about embarking on a track and recover strategy is that existing customers will never accept software application tracking in any form. After helping numerous bil…

May 20, 2014 Revenera

Pirated Software Use and the Customer Lifecycle

I had the privilege of attending the cleverbridge Networking Event in Edinburgh, Scotland last week. I spoke on the topic of software piracy (“Ignore It or Make Money from It”) and how sof…

May 15, 2014 Michael Goff

Software Piracy Myth #2: Software Piracy is Viral Marketing

Software companies have had a long and conflicted history with those who misappropriate and misuse their intellectual property. There are many common myths about software piracy have convinced software executives that piracy is not a significant problem. Today we’ll discuss one of those myths.;…

May 7, 2014 Victor DeMarines

Want a Successful Global Compliance Program? Here are some Brutal Truths

Unlicensed software is a multi-billion dollar problem for the software industry. Despite this, companies that take a pro-active approach to identify the users of their unlicensed software have a signi…

April 30, 2014 Revenera

How Do You Define A Qualified Lead?

The challenge of lead generation If you ask any B2B marketer what their biggest challenge is, most likely you’ll hear “generating more leads” near the top of the list. In fact, according to a 2013 sur…

April 18, 2014 Michael Goff

Consumer Software Compliance Strategies: Taking a Lesson From the Mobile Space

Software compliance in the business-to-business (B2B) space has a number of time tested ways to professionally approach and convert companies that are breaching their legal entitlements. How then, do …

March 25, 2014 Revenera

Creating Content for Each Stage of the Buying Process – Software Marketing

As marketers, we hear it all the time, “content is king.” Our buyers are spending more and more time online reading blogs (you’re here, aren’t you!?) and sharing what they’re reading on social media, …

March 12, 2014 Michael Goff

Tag: Software Monetization

The Accidental Software Pirate

The Five Stages of Software Compliance Maturity

Brand Protection in the Digital Age

Track Me! Your Customers Should Want You To Track Software Use

Pirated Software Use and the Customer Lifecycle

Software Piracy Myth #2: Software Piracy is Viral Marketing

Want a Successful Global Compliance Program? Here are some Brutal Truths

How Do You Define A Qualified Lead?

Consumer Software Compliance Strategies: Taking a Lesson From the Mobile Space

Creating Content for Each Stage of the Buying Process – Software Marketing

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